Exhibitor Training

Become a better exhibitor!

Lots of opportunities await exhibitors at the Swedish Exhibition & Congress Centre. Making the most of these requires know-how and preparation. Surveys show that well-prepared exhibitors get more out of an exhibition

To help exhibitors get the most out of taking part in an exhibition the Swedish Exhibition & Congress Centre runs two types of exhibition training for exhibitors.

Inspiration day

A full-day course aimed at those in charge of their company's involvement at an exhibition. During the day the course leaders will give tips and advice on planning for the exhibition, exhibiting and following up on contacts. The courses are held around 4-8 months before the date of the exhibition.

Stand interaction

A half-day course for those in charge of their company's involvement at an exhibition, as well as those who will be working on the stand. During the training, participants receive tips and advice on the most effective way to interact with visitors to the stand.

Held in Gothenburg 3-4 times each year. Invitations for these courses are sent out around 4-6 weeks before they take place.

For more information, please contact Bengt Wallin by email: bengt.wallin@svenskamassan.se or call +46 31-708 80 91.